Verve Life

Art Direction / UI & UX Design / Branding / Adcepts.

 

Verve Life is a new brand created by Binatone in partnership with Motorola. Their wireless devices target professionals who balance an active lifestyle with the busy aspect of day to day life in the city. Priced in the higher range of connected devices, the gear needed a digital campaign, further development of the brand philosophy and a new website as part of their official launch. Its first appearance in the wild was when some of the first products started being sold in the apple store. Soon after that, they hired Huge Inc to officially launch the brand. The team comprised of me as designer (Huge Inc.), Joe Koprowski and Peter Browse (joeandpeter.com) and Brian Brady (Huge Inc.) as creative director.