Alex Beltechi's Portfolio

I'm

Alex

Beltechi

.

I'm

a

Product

designer

with

20 years

of

experience,

working

remotely

from

Bucharest

(or

from

my

cabin

in

Transylvania

).

I

help

industry

challengers

and

established

leaders

to

start

and

grow

their

business.

Beltechi

01 Wonderbly

Wonderbly

Wonderbly is the world's largest personalised books publisher. I helped Wonderbly through a site-wide rebrand. I worked on several initiatives with the company which were mostly focussed on improving conversion.

Wonderbly is the world's largest personalised books publisher. I helped Wonderbly through a site-wide rebrand. I worked on several initiatives with the company which were mostly focussed on improving conversion.

2024

Workshops, Ui/UX, User Testing, Art Direction

Collab with Rubber Studio

02 GetYourGuide

GetYourGuide

GetYourGuide is Europe’s largest travel platform. Over the course of a year, we conducted multiple experiments in order to move the retention needle favourably. We learned a lot and turned some of our findings into fully fledged features on web and apps.

GetYourGuide is Europe’s largest travel platform. Over the course of a year, we conducted multiple experiments in order to move the retention needle favourably. We learned a lot and turned some of our findings into fully fledged features on web and apps.

Workshops, Ui/UX, User Testing

2023

Rubber Studio

A curated content aggregator to inspire travellers on future trips

Helping users create lists of future activities rather than booking them.

A new homepage to surface Original experiences

We grouped all activities into 4 categories and featured unique, exclusive activities with editorial templates in each category, per territory.

Recommendations from trusted, popular travellers

By giving curated recommendations for activities, GetYourGuide was able to borrow authority from authentic travel sources.

A clearer, more streamlined onboarding experience

We updated onboarding with consistent design language, a clearer and more direct messaging to overall boost permissions.

03 Aluna

Aluna

Aluna was a social crypto platform like no other. It was a place to manage multiple exchange accounts under one roof, find and copy experienced traders, participate in trading tournaments and more. As the company’s first designer, I worked closely with the founders from before launch to welcoming it’s 30.000th user.

Aluna was a social crypto platform like no other. It was a place to manage multiple exchange accounts under one roof, find and copy experienced traders, participate in trading tournaments and more. As the company’s first designer, I worked closely with the founders from before launch to welcoming it’s 30.000th user.

2018-2022

Workshops, Ui/Ux, User Testing, Brand consulting