I'm

I'm

Alex

Alex

Beltechi

Beltechi

.

.

I'm

I'm

a

a

Product

Product

designer

designer

with

with

20

20

years

years

of

of

experience,

experience,

working

working

remotely

remotely

from

from

Bucharest

Bucharest

(or

(or

from

from

my

my

cabin

cabin

in

in

Transylvania

Transylvania

).

).

I

I

help

help

industry

industry

challengers

challengers

and

and

established

established

leaders

leaders

to

to

start

start

and

and

grow

grow

their

their

business.

business.

Beltechi

01

01

Wonderbly

Wonderbly

Wonderbly is the world's largest personalised books publisher. I helped Wonderbly through a site-wide rebrand. I worked on several initiatives with the company which were mostly focussed on improving conversion.

Wonderbly is the world's largest personalised books publisher. I helped Wonderbly through a site-wide rebrand. I worked on several initiatives with the company which were mostly focussed on improving conversion.

2024

Workshops, Ui/UX, User Testing, Art Direction

02

02

GetYourGuide

GetYourGuide

A curated content aggregator to inspire travellers on future trips

Helping users create lists of future activities rather than booking them.

GetYourGuide is Europe’s largest travel platform. Over the course of a year, we conducted multiple experiments in order to move the retention needle favourably. We learned a lot and turned some of our findings into fully fledged features on web and apps.

GetYourGuide is Europe’s largest travel platform. Over the course of a year, we conducted multiple experiments in order to move the retention needle favourably. We learned a lot and turned some of our findings into fully fledged features on web and apps.

Workshops, Ui/UX, User Testing

2023

A curated content aggregator to inspire travellers on future trips

Helping users create lists of future activities rather than booking them.

A new homepage to surface Original experiences

We grouped all activities into 4 categories and featured unique, exclusive activities with editorial templates in each category, per territory.

Recommendations from trusted, popular travellers

By giving curated recommendations for activities, GetYourGuide was able to borrow authority from authentic travel sources.

A clearer, more streamlined onboarding experience

We updated onboarding with consistent design language, a clearer and more direct messaging to overall boost permissions.

03

03

Aluna

Aluna

Aluna

Aluna

Aluna was a social crypto platform like no other. It was a place to manage multiple exchange accounts under one roof, find and copy experienced traders, participate in trading tournaments and more. As the company’s first designer, I worked closely with the founders from before launch to welcoming it’s 30.000th user.

Aluna was a social crypto platform like no other. It was a place to manage multiple exchange accounts under one roof, find and copy experienced traders, participate in trading tournaments and more. As the company’s first designer, I worked closely with the founders from before launch to welcoming it’s 30.000th user.

2018-2022

Workshops, Ui/Ux, User Testing, Brand consulting

Other projects

Other projects

Crypto trading dashboard for a new staking service

Crypto trading dashboard for a new staking service

2024

2024

Improving conversion on web

Improving conversion on web

Launching Fios TV's first iOS and TVos apps

Launching Fios TV's first iOS and TVos apps

W12 Studios

W12 Studios

2017

2017

Design proposal for a new Hermès

Design proposal for a new Hermès

2015

2015

Redesigning Pictet AM's website

Redesigning Pictet AM's website

2015

2015

If

If

you

you

like

like

what

what

you

you

see,

see,

get

get

in

in

touch.

touch.

We

We

can

can

talk

talk

more

more

on

on

a

a

call

call

or

or

via

via

email

email

.

.

Thanks

Thanks

for

for

dropping

dropping

by.

by.

© Alex Beltechi 2023

© Alex Beltechi 2024

© Alex Beltechi 2023