A creative process to
build what's true*
*To you, your audience and your values
Hi, I'm Alex Beltechi
I help founders and creators find the frequency of what they’re building — and then amplify it.
Whether you’re launching something new, trying to grow what already exists or reinventing — my role is to clear away what doesn’t belong, so that what does can endure.
Upgrade your product, business or online presence
Apps & products
Branding
Ecommerce
Creative direction
Social
No-code development
Strategy
Design solutions for all stages of your product, website or service from concept to launch to growth.
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Launching or improving your app
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Refining your new business concept
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Redesign your store with improvements in mind
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Design and launch a new personal website
Product Launches
Improving your app
Website redesigns
No-Code Development
I give general advice and creative direction about anything I have encountered in my experience as a design in startups, tech companies and agencies.
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Strategy
Creative direction
Design advice
Tech
Set your goal
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Discover
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Start new cycle
We aim to achieve the best possible outcome within the restraints we have.
We advance one goal per cycle. We keep things achievable, nimble and real.
There is nothing more permanent than a temporary solution, so we build it beautiful.
We work at a pace that works for the both of us. At the end of each cycle we choose if we push to a new round or rest.
Not a design studio
A good design studio delivers polished, high-output work but is also high-cost. After the final invoice is paid, you're on your own.
Their goal is turnover, so their success depends on volume. It's in their interest to wrap up a project fast and move on.
When you need to iterate, you’re starting from scratch — with the same studio or the next. The designer who understood your brand is gone. The strategist you trusted isn’t assigned to your project. You’re starting over. You're re-explaining your vision, your values, your goals — again. That lack of consistency costs time, energy, and momentum.
I'm not a 5 man team. That's the point. I don't offer scale, i offer focus. You're working 1:1 with me, all of the time. If there's something I don't know or don't want to do, I appeal to my creative network for support.
(R)elevant
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(I)ntentional
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(G)enius
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(H)olistic
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(T)rue
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On & off-grid
Let's talk about your idea
alexbeltechi@gmail.com · +40 746 842 839
