Alex Beltechi's Portfolio

Upgrade your product, business or online presence

Start your upgrade

(Not just once but part of an on and off collaboration)

BELTECHI

Hi, I'm Alex Beltechi

I'm usually in Romania (GMT+2) and work from everywhere (on or off grid).

I'm a designer, creator and consultant

Hi, I'm Alex Beltechi. I'm a designer, creator and consultant

I help founders and creators find the frequency of what they’re building — and then amplify it.

With over 20 years of experience in design, I can help you launch your new venture, grow what already exists or reinvent. My role is to clear away what doesn’t belong, so that what does can endure.

I help founders and creators find the frequency of what they’re building — and then amplify it.

With over 20 years of experience in design, I can help you launch your new venture, grow what already exists or reinvent. My role is to clear away what doesn’t belong, so that what does can endure.

I design

Design solutions for all stages of your product, website or service from concept to launch to growth. My fees depend on the project details so reach out to get an estimate.

→ Polished websites with performance improvements in mind

→ Beautiful experiences for mobile and web apps

→ Brand identities for future ventures

→ Guidelines for individuals and companies who want to thrive online

Product Launches

Improving your app

Website redesigns

No-Code Development

I consult

Book me for a 1:1 consultation or workshop

60 eur / hour

Book a consultation

→ Founders on how to refine their business idea

→ Creators who want to professionalise their online presence

→ Retail companies on how to make their presence, products and content stand out

Strategy

Creative direction

Design advice

Tech

Apps & products

Company websites

Websites

Branding

Ecommerce

Creative direction

Social

No-code development

Strategy

See full portfolio

Alex combines the eye of an eagle with the delicacy of a butterfly. His intuitive design aesthetic consistently delivers not only a practical and functional experience for our users while navigating complex data streams, but also a sense of harmony in everything he creates.
Matthew Arrow
Co-founder / CEO — Darkforest
I had the pleasure of working with Alex on the design for Aluna Social. What set Alex apart from other designers was his genuine eagerness to learn and his exceptional listening skills. He was always open to feedback and took the time to truly understand our vision and requirements. Working with Alex was not only productive but genuinely enjoyable. I'd highly recommend him to anyone looking for a designer who combines talent with great collaboration skills.
Henrique Matias
Co-Founder — Aluna
Alex stands out as one of the most thoughtful and customer-centric Product Designers I've had the opportunity of working with. His approach to design is incredibly intentional, always ensuring the user experience remains at the forefront. Alex's experience shows in the quality of his work, consistently delivering impactful solutions. Beyond his skills, he's a genuinely awesome person and is a pleasure to work with.
Lisa Lapp
Product Manager — Wonderbly
Alex worked with us to define a new language and design system for our website. He worked with us on art direction, graphic and web-design. It gave us new dimensions and elevated the brands LESTRANGE approach to branding and design.
Will Green
Co-Founder & Director — L'Estrange
Alex worked with us to define a new language and design system for our website. He worked with us on art direction, graphic and web-design. It gave us new dimensions and elevated the brands LESTRANGE approach to branding and design.
Nick Catton
Coach

Alex combines the eye of an eagle with the delicacy of a butterfly. His intuitive design aesthetic consistently delivers not only a practical and functional experience for our users while navigating complex data streams, but also a sense of harmony in everything he creates.
Matthew Arrow
Co-founder / CEO — Darkforest
I had the pleasure of working with Alex on the design for Aluna Social. What set Alex apart from other designers was his genuine eagerness to learn and his exceptional listening skills. He was always open to feedback and took the time to truly understand our vision and requirements. Working with Alex was not only productive but genuinely enjoyable. I'd highly recommend him to anyone looking for a designer who combines talent with great collaboration skills.
Henrique Matias
Co-Founder — Aluna
Alex stands out as one of the most thoughtful and customer-centric Product Designers I've had the opportunity of working with. His approach to design is incredibly intentional, always ensuring the user experience remains at the forefront. Alex's experience shows in the quality of his work, consistently delivering impactful solutions. Beyond his skills, he's a genuinely awesome person and is a pleasure to work with.
Lisa Lapp
Product Manager — Wonderbly
Alex worked with us to define a new language and design system for our website. He worked with us on art direction, graphic and web-design. It gave us new dimensions and elevated the brands LESTRANGE approach to branding and design.
Will Green
Co-Founder & Director — L'Estrange
Alex worked with us to define a new language and design system for our website. He worked with us on art direction, graphic and web-design. It gave us new dimensions and elevated the brands LESTRANGE approach to branding and design.
Nick Catton
Coach

Retain more customers
Get more signups
Get more attention to your product on social media
Get investment for a new venture
Change your product offering
Rebrand yourself
Launch a new token

A cyclical process to build what's true

We're not looking for a quick spike. We want to lay a foundation that leads to compounding growth. With each release cycle, we get closer to what it needs to be.

A cyclical process to build what's true

We're not looking for a quick spike. We want to lay a foundation that leads to compounding growth. With each release cycle, we get closer to what it needs to be.

Set your goal

Set the goal

→

We aim for the best possible outcome according to the resources we have (time, money, energy and knowledge)

Discover

↓

The design and build phase. We keep exploring, building, testing until it feels right*

Restart

↑

We start a new cycle when the time is right. We work at a pace that works for the both of us.

Go live

←

We roll out, publish, announce. Once it’s out there, we take stock. What worked? What’s next?

Create with reciprocity

What we create is not mine alone, and it’s not yours alone—it lives in the space between us. Every idea you share, every truth you bring, every moment you show up fully becomes part of the work itself. Design is not a transaction; it’s an unfolding conversation. The deeper you engage, the deeper the work will speak.

This is the exchange. You give, I give. We listen, we push, we trust. And what emerges is something neither of us could have made alone—a work that holds both our fingerprints, carrying the spirit of its making into the world.

Launch when it feels R.I.G.H.T.

(R)elevant

(I)ntentional

(G)enius

(H)olistic

(T)rue

1 It meets the moment

2 Designed with purpose and consideration

3 Guided by innate ability, inclination and knowledge

4 In harmony with your broader ecosystem

5 Aligned with your values, vision and voice

Reach out to discuss your idea and options

Send me an email

alexbeltechi@gmail.com · +40 746 842 839

INSTAGRAM

Ars longa, vita brevis

INSTAGRAM

Ars longa, vita brevis

INSTAGRAM

Ars longa, vita brevis

BELTECHI

Alex stands out as one of the most thoughtful and customer-centric Product Designers I've had the opportunity of working with. His approach to design is incredibly intentional, always ensuring the user experience remains at the forefront. Alex's experience shows in the quality of his work, consistently delivering impactful solutions. Beyond his skills, he's a genuinely awesome person and is a pleasure to work with.

Lisa Lapp

Product Manager — Wonderbly

I had the pleasure of working with Alex on the design for Aluna Social. What set Alex apart from other designers was his genuine eagerness to learn and his exceptional listening skills. He was always open to feedback and took the time to truly understand our vision and requirements. Working with Alex was not only productive but genuinely enjoyable. I'd highly recommend him to anyone looking for a designer who combines talent with great collaboration skills.

Henrique Matias

Co-Founder — Aluna

Alex combines the eye of an eagle with the delicacy of a butterfly. His intuitive design aesthetic consistently delivers not only a practical and functional experience for our users while navigating complex data streams, but also a sense of harmony in everything he creates.

Matthew Arrow

Co-founder / CEO — Darkforest

Alex worked with us to define a new language and design system for our website. He worked with us on art direction, graphic and web-design. It gave us new dimensions and elevated the brands LESTRANGE approach to branding and design.

Will Green

Co-Founder & Director — L'Estrange

Nick Catton

Coach

BELTECHI SERVICES WORK ABOUT

BELTECHI SERVICES WORK ABOUT

Upgrade your product, business or online presence

Upgrade your product, business or online presence

BELTECHI

BELTECHI

Hi, I'm Alex Beltechi